Night Bites

Integrated Marketing Plan.

As part of my campaigns class, my team, Ad Brevity, created a one-year marketing plan for Night Bites, a product by Lagoon Sleep targeting the Gen Z demographic. We performed our own primary research of our consumers through a survey and interviews. We decided on some really cool collaborations and creative based on our audience insights and which media avenues they tune into most. Our group ended up winning Best Presentation for our marketing plan.